Modern Fertility
As a longstanding partner with Modern Fertility, I've been intricately involved in various projects, and the most notable project was the transformation of the direct-to-consumer (DTC) product line for retail giants Walmart and Target. The goal was to translate the Modern Fertility brand on shelf for consumers who were experiencing the brand for the first time.
Role: Packaging designer, CRM, and production design
My contributions extend far beyond, as I've played a role in crafting compelling display ads, CRM, collateral materials, presentations, out-of-home (OOH) experiences, and social media endeavors, creating a symphony of engagement across multiple channels.
