Go together
It is our uniqueness that unites us.
We all look, think, and love differently, but we all march for the same thing: Equality. As we gather on common ground to drive progress, we’re reminded that we are not alone. And that to go forward, we must go together.
Just as Uber does with every trip, this campaign creates opportunities for individuals to come together and move as one.
We brought together a diverse group of 16 LGBTQIA+ employees, GLH experts, drivers, and delivery partners for a photoshoot in Los Angeles. With the colors of the Pride flag as our backdrop, we captured the uniqueness of each individual in a portrait, then grouped everyone together to
reflect the full rainbow.
While on set, we interviewed everyone about being part of the LGBTQIA+ community, coming together for Pride, and advocating for equality.
Float Designs for Amsterdam & Mexico City
Pride swag
Organic social
CD: Lauren Moreno, Sr Copywriter: Erin Schwarzbach, AD: Zed Yasay & Ben Kieffer, Photographer: Emily Schur
