In 2016, PepsiCo launched the #SayItWithPepsi campaign, introducing Pepsi packaging with personalized emojis in 100 global markets. As part of the team, I contributed to designing the look and feel of the emojis, creating a library of PepsiMoji adapted for diverse markets like Thailand, Russia, Canada, and Pakistan. This involved collaboration with our production teams to implement the designs across various print and digital platforms, including Times Square billboards, Design Week in Milan, a World Emoji Day exhibit in NYC, and even a Snapchat filter during the summer launch.

Role: Designer & Art Director